|Topshop and Topman launched their new season Denim Campaigns that champion new |
fits and washes alongside cult denim styles.
|This season Topshop harks back to true, original denim with authentic washes and |
vintage-look fabrics. Complementing the brand’s nine core styles, Spring/Summer 2019 marks the launch of four new fits: the Baloon Boyfriend, the Slim Wide, the Dad and the Editor jean.
“Selling a pair of jeans every five seconds globally, Topshop denim forms the basis of women’s wardrobes all over the world. Though the Jamie continues to take the top spot, we are excited to see our customers’ reactions to our four new fits. We’ve also expanded our library to include an 80’s acid wash for the new season, and focused on hem detailing and ripping across multiple silhouettes. This season denim jeans no longer feel like a staple used to complete a look, instead they take center stage.”
Anthony Cuthbertson, Design Director, Topshop
Topman brings a new aesthetic to its six core denim fits and introduces a new fit, the Wide Leg Crop, as well as rips, knee slashes, blowouts and lightweight washes.
“Our guys are loyal to their jean of choice, but over the last couple of seasons we’ve noticed a shift towards looser fits. Customers are opting for baggier, vintage styles – so we are excited see the response to our new Wide Leg Crop this season. For Spring we’re buying heavily into ripped styles and introducing wash effects that push boundaries and encourage individual styling choices.”
Mitch Hughes, Buying Director, Topman