This summer, GUESS launches an advertising campaign featuring GUESS models, Gwen Van Meir, Mishel Gerzig, and Arsenii Savitckii, shot in the western Mojave Desert surrounded by Joshua Trees and iconic mountains in the distance.
Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and photographed by photographer Tatiana Gerusova, the summer 2019 campaign captures the casual and carefree sensuality that embody the spirit of the collection.
The campaign follows three models wearing head-to-toe GUESS ensembles from the summer collection, embarking on a road trip through the desert seeking an unforgettable adventure. Photographed underneath the blazing hot sun against the earthy landscape, the GUESS Girls and Guy are captured embodying the true spirit of GUESS; sexy, young and adventurous.
The women’s wear delivery features an assortment of denim jeans, skirts, jackets, rompers and dresses in a mixture of light to dark washes in both distressed and non-distressed fits. Vibrant floral prints dominate the collection with teal and jaded green underlay, allowing the blooms to pop within each design.
Faux leather leggings and moto jackets return this season for the GUESS Girl’s edgier side and are seen alongside a selection of graphic printed t-shirts that can be dressed up or dressed down.
For men, distressed denim plays a prominent role in the delivery adding a bit of edge and is offered in a variety of silhouettes including shirts, jeans and jackets.
Look for these GUESS images beginning May 2019 in top fashion and lifestyle magazines, at GUESS.com, on GUESS’ social platforms, in GUESS retail stores, outdoor media, online, and on collateral materials.
Check out below some of the new Guess trends for summer. They will be arriving in stores as of next month, so meantime you can shop for their spring 2019 collection here.