A notable name and the perfect embodiment of what G-Star stands for, is Australian actress, model, and presenter Ruby Rose. Understanding the missed opportunity in simply fitting in, Ruby teamed up with the denim brand to celebrate all those who know they were born to stand out. The campaign solidifies this feeling in their tagline, by inviting everyone to join and celebrate what sets them apart: “It’s you. Own it”.

In Ruby’s own words: “I’ve always been a fan of G-Star, their attitude really aligns with my passion and respect for our planet. In this specific campaign, I love how G-Star motivates us to embrace who we are and feel confident in doing so. Denim has a magical way of attributing to that confidence.”

denim ad campaign