That’s for you lucky guys who live in LA, or visit there right now. And we New Yorker’s are totally jealous.

WHO: Levi’s®, Hailey Bieber, Heron Preston, Jaden Smith, Joan Smalls, Candice Huffman, Don C, Kristen Crawley, Olivia Holt, Cody Simpson, Mena Massoud, Sarunas Jackson, Josh Peck, Kyle Kuzma, Christina Milian, Shaun Ross, Justin Bobby, Evan Mock, David Dobrik, Jayson Blair, DRAM, Anthony Ramos, Caelynn Miller-Keyes, Duane Brown, Shawne Merriman, Chris Gayla, Ryan Destiny, Matt Cutshall, Tyron Woodley, Heather Marks, Claud Mintz, Luna Blaise, Jeanine Mason, and more.

WHAT: In celebration of the 501® Levi’s® kicked off its first-ever 501® campaign this year with Hailey Bieber — and now for 501® Day, the Levi’s® Brand teamed up with Heron Preston to reinterpret the most iconic piece of clothing. Together, Levi’s® and Heron created limited-edition 501®s for both men and women that marry the 501® jean’s classic appeal with Heron’s approach to streetwear. Together, Hailey Bieber and Heron Preston are hosting the Levi’s® 501® Day event celebrating the most iconic, the most collectible, the most sought after, the most popular, the most lived in jean… the Levi’s® 501®. Jaden Smith will do a live performance. SIMIHAZE will DJ and Heron Preston will do a DJ set as well as live customization in the Levi’s® 501® Day Tailor Shop on-site with Ev Bravado from Murder Bravado.

WHEN: Saturday, May 18, 9:00PM

WHERE: Levi’s® Haus Los Angeles

ABOUT: In honor of this year’s 501® Day, Levi’s® has teamed up with visionary designer Heron Preston on a capsule collection that reinterprets the iconic 501® jean. The Levi’s® x Heron Preston for 501® Day collection launches on 501® Day, May 20 — the birthday of the blue jean — and the celebration kicks off on May 18 in Los Angeles, hosted by Heron Preston and Hailey Bieber with an exclusive performance by Jaden Smith. Every year on May 20, Levi’s® celebrates the birthday of the original blue jean, turning 146 years old this year! May 20, 1873 was the date of Levi’s® patent for the rivet pocket and everyone who has worn Levi’s® 501® original jeans since then has contributed to their ever-changing story. The 501® is the original customizable product — fans have been making it personal since day one. On April 1, Levi’s® kicked off its celebration announcing Hailey Bieber as the first face of the 501® and on May 20, Levi’s® will release the limited edition 501® collaboration collection with Heron Preston.

From the historic Levi’s® Vintage Clothing 501®s to Levi’s® Authorized Vintage 501®s to the 501® Original, 501®T, 501® Skinny, 501®ST, Levi’s® has a 501® for everyone. To celebrate 501® day in stores, and in the spirit of ‘make it personal,’ Levi’s® is offering a variety of customization options throughout Tailor Shops including airbrush, heat press customization, and patches — with special workshops featuring local artists in SF and NYC.


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