There’s hardly anyone out there who hasn’t worn a pair of Converse Chuck’s at some point in his or her life*. The Chucks have been a part of our life since forever. And no matter what fashion dictates, we always come back to that special pair of Chucks. Let’s say, at least in my opinion, Converse sneakers are when it comes to sneakers, what Levi’s jeans are when it comes to denim: icons.

{*….if my Chucks could talk ….}

And now Converse is one more icon brand doing their part to become environmental friendly:

Converse is helping consumers lower their ecological footprint with a new line of sustainable Chuck Taylors as part of the company’s Renew Initiative.

This Renew Initiative is all about using materials that are made from post-consumer and post-industrial waste, which include plastic bottles and old jeans.

The Renew canvas has “the same feel and look as the traditional Converse canvas, except now made from 100 percent recycled polyester that came from used plastic bottles (see image above).

We asked the Converse guys for more details:

Renew Denim:

Using an in-house upcycling process, denim jeans that were diverted from landfills serve as the first example of Converse’s capacity to turn single-source upcycled textiles into a Chuck Taylor All Star or Chuck 70.”

The next step in this process will be the Renew Cotton which will be released in early 2020.

The Converse Renew Canvas that uses recycled PET is available online and in the stores as of July 5th, and the Converse Renew Denim Chuck 70 will be out this coming August. We will definitely stay in touch with the Converse guys and will let you know first-hand as soon as the Denim Chucks are available. Stay tuned.

You can also shop for the Converse Renew collection at Nordstrom and at Macy’s.

denim sneakers

LEAVE A REPLY

Please enter your comment!
Please enter your name here