color denim

In an ongoing collaboration with EarthColors® by Archroma, G-Star once again pushes the boundaries of innovation and sustainability in the fashion world with a collection of garments dyed with upcycled saw palmetto leaf leftovers and upcycled beetroot waste.

G-Star was the world’s first denim brand to collaborate with Archroma and create a collection of circular plant based dyed jeans in 2017. EarthColors® by Archroma, are dyes derived from upcycled plant waste that are traceable from earth to product. This fall, the denim brand continues to extend their EarthColors® by Archroma range with styles including jeans, denim jackets, shirts, t-shirts and sweats for both men and women. The range is available in three colors: one colorway originating from upcycled beetroot food waste and two originating from saw palmetto leaf leftovers from the herbal industry.

G-Star takes on a holistic approach to sustainability where they combine optimized design with eco-friendly fibers, such as organic cotton, recycled cotton and TENCEL™ with EarthColors® by Archroma dyestuff and sustainable washing techniques.

Denim innovation is rooted in G-Star’s nature, focusing not only on product aesthetics, but also on the wider impact they have. Since 2006 G-Star has been future-proofing denim by investing in sustainable innovations, aiming for a circular approach to how denim is made-and-used, in a transparent manner.

The Dyed by Nature collection is available in-store and online as of this month.

You can also shop for G-Star at ASOS (men & women) and at Bloomingdale’s (men).

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