WINNER

REDUCE, REUSE, RECYCLE


In 2012, the doors of the first and only Jean School in the world opened in Amsterdam, providing education for young creative people to learn the craftsmanship of denim design and development.


Since then, the school has been providing students with job opportunities all over the world, including with Japanese denim makers, EDWIN.

EDWIN has teamed up with the prestigious Jean School and their Denim City Lab to bring together up-and-coming talent in their second year of studies and the knowledge of a former student, now working at EDWIN as a Denim Developer.

A combination of legacy and innovation, EDWIN is well known as the original denim pioneers, bringing the classic stone-wash to the market in the mid 80’s, with Denim City taking a more modern approach, geared towards making denim dryer, cleaner, and smarter through education, advocacy and collaboration projects.


The students of the Jean School were tasked with creating an original denim wash using the most sustainable process possible with the help of the washing machines, dryers, ozone, laser, scraping, and spraying units available at the Denim City Labs.

The denim chosen for this particular project was 12.8 oz ‘63 Rainbow Selvage, an exclusive fabric developed specifically for EDWIN at the iconic Kuroki Mill in Japan. Each student was given two pairs of jeans and 1.5 m of test fabric to work with during the process.

After seven months of research and development, the 14 students submitted their work and it was up to the EDWIN team to select just two to be put into production.
The resulting washes will be limited to 100 pairs each and will be exclusively available this fall at the Denim City Store in Amsterdam and EDWIN Stores across Europe.

2nd PLACE

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