We totally fell in lust with the newest rag & bone capsule as soon as we saw the images! It’s all about a super rad collaboration of American denim know-how and Japanese denim fashion forward style:
“rag & bone is proud to announce a new limited-edition capsule, created in collaboration with cult brand Bonum Japan.”
The rag & bone X Bonum Japan capsule is a mashup of Bonum Japan’s deconstruction techniques and rag & bone brand tenets – American workwear, English inspired tailoring, military and sport. Known for using age old practices to redefine and re-build garments into fresh, cutting edge and bold fashion statements, the Bonum Japan approach aligns with rag & bone’s commitment to reinventing iconic styles.
Utilizing rag & bone deadstock, the Bonum Japan team have curated a mix of pieces that have been developed with the individual in mind. Each style in the collection is developed by hand, giving each item its own unique quality that will stand the test of time.
With high quality Japanese denim at its core, the collaboration ranges across 12 styles including jackets, pants, shirting, sweatshirts and bags. The fusion of these contrasting silhouettes, fabrications and color, along with the re-construction process of Bonum Japan, makes for an eclectic offering.
Exclusively launching in Tokyo, the new capsule will be animated through a dedicated pop up at Isetan Shinjuku. Following the initial launch, the limited product will be available to purchase at the brand’s Omotesando store, Ginza Six store, and Ginza Mitsukoshi store, before rolling out to the US market, available on rag-bone.com.
The good news: If you love those open front-slit jeans shown on the first image above, you can buy a very similar pair form rag & bone right now.
And while you are waiting to shop for the pieces of this capsule, check out the current rag & bone collection with a 25% of EVERYTHING during their Black Friday sale. Fill up your shopping bag and add the code TAKE25 – how cool is that 😉