One more reason for you not to miss the first ever Denimsandjeans Japan Show is that you will be able to check out some 100-year-old vintage jeans. How cool is that!?!
This past June Italian specialized laundry and garment manufacturer, Elleti Group, inaugurated the M.O.D.E., Museum of Denim Elleti Group near Verona in Northern Italy.
The exposition is about their archive of garments produced from the 1980’s until today – more than 13.000 denim garments. The Museum has a truly impressive display of vintage pairs of jeans items, a mix of development samples from the old Martelli Archives as well as from the current Elleti archives, and several market samples.
At the 1st edition of Denimsandjeans Japan show, a tiny Museum will be set up by Elleti Group, where the visitors will be able to check out a lot of vintage denim, including prized vintage products from 1910’s to 1950’s. Included are Levi’s Type 201 (the “value” alternative to the famous 501XX), the style 333, the original 701 (first women’s jean ever made), some World War II 501 jeans, the original Lee 101 Cowboy with accurate stitching, a dozen examples of Boss Of The Road, several early Stronghold, CQ WO, Powell, Underhill, L. Elkus, Montana, Hercules Overall, Japanese coat and Kimonos from unknown brands from around WW2 times.
This display will be inspiring!
Apart from the exposition, there will also be a denim talk by Elleti. The presentation will have some special washed denim pieces which also include replication of some of the M.O.D.E (Museum of Denim Elleti Group) vintage denims with new garments worked with wiser wash.
Luigi Lovato, owner of the Elleti Group, states:
“The Japanese market is central for ELLETI GROUP’s production in terms of both “washed in Italy” and “made in Italy”. We produce for international denim brands which have established their denim business with us predominantly to satisfy and feed the Japanese market.
Indeed the Japanese consumer is, denim-wise, among the most evolved and demanding in terms of authenticity and originality of the products. And this is a crucial factor for the success of our top Italian production.”
The show has already created a huge buzz in the international denim community and these new additions are definitely going to incentivate even more people around the globe to visit the very 1st Denim Show at Japan.