ad campaign

Italian fashion brand Liu Jo celebrates its 25th anniversary with the release of their spring/summer 2020 ad-campaign. Supermodel Kendall Jenner, who will be 25 years old this November as well,  fronts the images captured by Mert & Marcus.

In one of the images she is wearing the denim uniform of a white tee paired with baggy paperbag jeans in a light blue acid wash The other image shows her in super skinny dark wash jeans with an oversized light blue denim jacket with cut-off sleeves.

So – paperback jeans – do you love them? If you do, check out these from Madewell, albeit in a darker wash, ASOS, and 7 For All Mankind.

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