Sofia Richie serving iconic “Blue-Jean-Baby-Meets 90’s-Supermodel” energy in a stripped down denim campaign for her latest fashion collaboration with Australian denim brand ROLLA’s.
The brand’s city-meets-coast aesthetic draws inspiration from classic and iconic denim looks and Sofia Richie was the perfect fit. A confident, modern woman with a laid-back California style. In this campaign, Sofia effortlessly embraces her sensuality and Rolla’s core values which celebrate empowered self expression and encourage women to embrace modern femininity.
This 15-piece capsule range will be an instant cool girl classic thanks to four different and flattering jeans styles. Two distressed denim short options, and a pink pair of figure-hugging corduroy flares, all featuring a re-imagined range of washes and silhouettes for a fresh take on the brand’s best-selling designs.
The collection also includes also playful patterned sundresses and tops, a sophisticated lace blouse, vintage logo “ROLLA’s” apparel and last, but not least, a classic white T-shirt or ribbed tank capable of completing any outfit aesthetic this season.
You can shop for ROLLA’s items at Revolve, Free People, Shopbop, and Planet Blue.
PHOTO CREDITING: COURTESY OF ROLLA’S BY SASHA SAMSONOVA Photographer: Sasha Samsonova Makeup Artist: Janelle Faretra Stylist: Jill Jacobs Hair: Kathleen Riley
{Getty Images for Rolla’s }