denim ad campaign

Sofia Richie serving iconic “Blue-Jean-Baby-Meets 90’s-Supermodel” energy in a stripped down denim campaign for her latest fashion collaboration with Australian denim brand ROLLA’s

The brand’s city-meets-coast aesthetic draws inspiration from classic and iconic denim looks and Sofia Richie was the perfect fit. A confident, modern woman with a laid-back California style. In this campaign, Sofia effortlessly embraces her sensuality and Rolla’s core values which celebrate empowered self expression and encourage women to embrace modern femininity. 

This 15-piece capsule range will be an instant cool girl classic thanks to four different and flattering jeans styles. Two distressed denim short options, and a pink pair of figure-hugging corduroy flares, all featuring a re-imagined range of washes and silhouettes for a fresh take on the brand’s best-selling designs. 

The collection also includes also playful patterned sundresses and tops, a sophisticated lace blouse, vintage logo “ROLLA’s” apparel and last, but not least, a classic white T-shirt or ribbed tank capable of completing any outfit aesthetic this season.

You can shop for ROLLA’s items at Revolve, Free People, Shopbop, and Planet Blue.

straight leg jeans
pink flare jeans

PHOTO CREDITING: COURTESY OF ROLLA’S BY SASHA SAMSONOVA Photographer: Sasha Samsonova Makeup Artist: Janelle Faretra Stylist: Jill Jacobs Hair: Kathleen Riley

{Getty Images for Rolla’s }

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