Topshop/Topman just launched their new season Denim Campaign, celebrating individuality and self-expression through the message “The Fabric of You”.

We are delighted that Topshop and Topman have once again come up with a super rad denim ad campaign for spring/summer 2020. Even though they have “left” us here in the USA, their collections are still available here in the Nordstrom stores, and very much so.

Let’s see what they are telling us about their new denims and styles – and this is about Topshop as well as Topman.

“The Fabric of You” explores the notion that Topshop and Topman jeans are an extension of our customers’ identity, not just a wardrobe staple.

The campaign champions timeless, heritage denim synonymous with the Topshop Topman brands whilst introducing new, trend-led styles in line with the S/S’20 season.

“We’ve seen a resurgence of noughties and nineties denim across social media, primarily Instagram and we’re so excited to extend our offering into eight new styles across multiple washes. We are confident that there is a pair of jeans for every Topshop girl” Lucy Willans, Senior Jeans Buyer, Topshop”


To add to the Topshop’s core offering, this new collection marks the launch of eight new jeans styles:

Topshop One: High waisted,  oversized Mom jeans, rigid denim, double turn-up hem

Topshop Two: 90’s-inspired, high waisted, flared leg, rigid denim

Topshop Three: High waisted, super skinny flare leg, super stretch denim, double button detailing

Topshop Four: High waisted, skinny jeans in mid blue stretch denim

Relaxed Flare: High waisted, flare leg with stay press, comfort stretch denim

Baggy: High rise, voluminous leg, rigid denim

Jamie Flare: High rise, flared leg, power stretch Jamie denim

90’s Straight: High waisted, straight leg, slim through the hips


“For as long as Topman has been a denim destination, we’ve seen great success with our skinny and spray-on styles. When considering what the new season would look like for Topman, we realized an appetite for more casual and relaxed fits in rigid fabrics. With this in mind we are excited to be offering five new styles in addition to our core offering, with a new entry price of £29.99” Mitch Hughes, Trading Director, Topman.

Relaxed: Mid rise, looser through the thigh and tapered to hem, rigid denim

Cargo Jogger: Elasticated waist with draw-cords, skinny through the leg, cargo pockets, stretch denim

Tapered: Mid rise, tapered leg, stretch denim, narrows subtly from knee towards the ankle

Carpenter: Mid rise, loose on hips and through leg, utility styling, rigid denim

Skater: Long rise, loose through the leg for room to move, rigid denim

Like us on (our new) Instagram, Facebook, and Twitter 🙂