Yesterday we walked the Cabana/Capsule trade show in New York City, at the Pier 36. We had the chance to follow up with Jordan Nodarse, founder and creator of sustainable denim brand Boyish.

Boyish has been on our radar ever since they first started at the beginning of 2019, and it’s been exactly one year since we had our first talk with Jordan.

Why do we love the Boyish brand? First off, Jordan is super conscious about being environmentally friendly and his brand is totally sustainable. As opposed to many other sustainable jeans out there, the Boyish jeans look so authentic that just by looking you’d never be able to tell the difference between sustainable and chemically dyed jeans. So any pair of distressed or stonewashed jeans will have an absolute “real” look and feel.

Another thing is the fit. With his previous experiences at Grlfrnd Denim and Reformation, Jordan has mastered the difficult task of creating perfectly fitting jeans. We know firsthand from online retailers, like Verishop, that Boyish has one of the lowest return rates, which says a lot.

Check out the video above to find out what’s in store for the next few seasons, and then shop for Boyish jeans on their website, at Shopbop, and at Nordstrom.

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