Boyish has been on our radar ever since they first started at the beginning of 2019, and it’s been exactly one year since we had our first talk with Jordan.
Why do we love the Boyish brand? First off, Jordan is super conscious about being environmentally friendly and his brand is totally sustainable. As opposed to many other sustainable jeans out there, the Boyish jeans look so authentic that just by looking you’d never be able to tell the difference between sustainable and chemically dyed jeans. So any pair of distressed or stonewashed jeans will have an absolute “real” look and feel.
Another thing is the fit. With his previous experiences at Grlfrnd Denim and Reformation, Jordan has mastered the difficult task of creating perfectly fitting jeans. We know firsthand from online retailers, like Verishop, that Boyish has one of the lowest return rates, which says a lot.