The past decade has been all about disruptive innovation and sustain- ability has inevitably become the driving force for the emergence of many disruptive technologies. It has started an era where we switch from a culture of me to a culture of we and discuss more on the future of our planet. It has not been just about the scarcity of resources, the pollution, the waste nor the consequences of consumerism. 2010’s created a new generation of ethically-minded consumer, who has high expectations from fashion industry through transformative change and they have become the key to make future fashion more sustainable. Furthermore, youth-led activist movements have gained momentum and made consumers increasingly aware of the environmental impact of fashion. The turning points now are climate change and biodiversity.
Reports show that internet searches for “sustainable fashion” is tripled between 2016 and 2019. Despite the fact that Millennials are said to seriously consider sustainability when making a purchase, it is less than one-third who is willing to pay more for sustainable products. There are reasons for that.
Denim making process involves an intricate set of processes which majority of them environmentally troublesome. We strive hard to actively transform our supply chain becoming “circular” and increase the number of sustainable options for denim consumers.
The industry now starts to restructure itself thanks to innovation and technology which give us tremendous tools to make better products. RD teams are exploring alternatives to today’s standard materials, with smart players in our supply chain focused on more sustainable substitutes that include high-tech versions that still deliver on aesthetics and function.
However, majority of the end-consumers are still not very sure what “sustainability” means. It is partly because of lack of clear information, tools or resources.
The fluffy language, irrelevant or fabricated claims create confusion since unfortunately some companies spend more time and money claiming to be “green” through marketing than actually implementing business practices to minimize
environmental impact which is defined as greenwashing.
The growing awareness triggers the quest for knowledge. Not only for the consumers, but also for members of the supply chain in our own industry.
No matter how experienced we are, continuing education is required for all of us to stay current with the latest developments and new technologies required for our fields.
It is considered a way for professionals to keep abreast of their fields in order not to lag behind. We have to update ourselves and develop the skills necessary for our ever changing environment.
As previously stated in “our sustainability journey” book, we just need a new way of thinking to make a difference through a collective work for transforming the industry to raise the level of ambition and collaboration. We all need creative solutions to change for better.
Building awareness through education is part of our creative solution set, that aims to develop innovative approaches to educate the next generation of designers and raise awareness so that they can engage with current global commitments.
Conceived by Milliners Think Tank Team, Milliners Soho Series is an interactive platform involving joint intellectual effort by members of denim supply chain as well as NGO/NPO and industry pioneers which is designed to engage denim professionals actively in the learning process through inquiry and discussion with their peers.
It is a kind of collaborative learning process through a society of recognized experts, respected industry authorities, or renowned personalities in their respective fields expertise.
The goal is to lead in-depth sessions that address current trends and best practices to inspire interactive discussions and group knowledge-sharing.
Initially, Milliners Soho Series is planned to start with daily workshops each month, which then add live streaming, e-learning platform and digital library.
We believe 2020 should be the year that sustainability that is brought out from the darkness and into the light.
Join us to be part of the transformation.