men's jeans

Locked in my (not really) voluntary prison with nothing much to do – weather here in New York City is showing an all-time low for this time of the year – I did my usual browsing through some websites and look what I found!

Here are some retro images taken by Charles Custer, a Chicago-based lawyer were discovered after his death at the age of 91 this past January. They depict small-town America across the historic US Route 66, showing the daily American life during the early 1950’s at barbershops, drugstores and diners.

Charles and Irene Custer road tripped across the old Route 66 in the early years of their marriage, making extra cash by selling prints to their subjects before traveling to the next town.

70 years later, the film was discovered in an old Kodak box by Custer’s son and friends, who digitally restored the images. And, of course, there’s always denim.

Very likely, many of the jeans you see here would have been the Levi’s 501, and that’s very “fitting”. This month actually celebrates the 501’s 147th birthday, but more about that at some later point.

Enjoy these images and if you feel somewhat nostalgic… you can netflix some old James Dean, Elizabeth Taylor, Marlon Brando movies! And, definitely, shop for some Levi’s 501 jeans!

{images courtesy of Chicago Sun Times OK}

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