collaboration

And that’s a (good) surprise! What do Levi’s® and Haute Couture Valentino have in common after all?

Obvious, right: Love for denim. Isn’t it amazing how love can actually get two most unlikely partners to unite and create something sensational 💙❤

The Levi’s® 517 jeans are a low rise men’s bootcut jean, just so you know what to look out for in denim trends. They were introduced in 1969, a year of possibility (Apollo 11), protests against Vietnam, and peaceful gatherings (Woodstock). The runway show which took place in Milano, Italy, opened with a mini look, including fringe, crochet, florals, and those jeans, familiar hippie signifiers reimagined for today in the romantic Valentino way.

“For the Valentino Collezione Milano Show Pierpaolo Piccioli, Valenntino’s creative director, reframes the classic Levi’s® 1969 517 boot cut jeans, the iconic Levi’s® style, born in a time of ultimate self-expression, made popular in the late 1960s.

The Levi’s® brand is built on its values and Valentino’s show embodies the importance of equality, sharing the revitalization of a timeless and inclusive aesthetic experience that becomes more significant than ever.

Resignification is a conceptual operation that Valentino’s creative director has been reflecting on for a long time. It consists in giving new value to symbols, ideas, places, atmospheres that come from different moments in time, but are still relevant for the contemporary scenario.

By remaining faithful to the 517 renowned style, Pierpaolo Piccioli conceives with new eyes a style that is familiar to all. An exclusive version, that conveys all the romanticism of the collection, created for both men and women and that encloses both Valentino’s and Levi’s® aesthetic elements.

A special tag has been designed to celebrate the collaboration and the beginning of a new fashion exploration.”

The original 1969 Levi’s® 517, as seen on the runway, will be available at Valentino
boutiques worldwide beginning Spring 2021.

But you can actually shop for the Levi’s® 517 jeans – albeit without the Valentino leather patch (and price tag!) – on the Levi’s website as well as here and here.

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