This one is perfect for all of you kids (and grown-up kids)… Levi’s newest capsule is definitely worth checking out!
Originating from Japan, Hello Kitty has been one of the most iconic characters created by Yuko Shimizu and currently designed by Yuko Yamaguchi. In celebration of her 60th anniversary, Levi’s joined forces with Sanrio to create a limited-edition collection for men, women, and girls.
Both brands have taken inspiration from streetwear style and the collection includes jeans, T-shirts, hoodies, tote bags and face masks. Rather than just offering essentials, the items are available in twee prints that have been retrieved from Hello Kitty’s archives. The denim selection includes fan-favorite Hello Kitty graphics with Levi’s laser-powered customization platform, Levi’s Future Finish.