Sustainable denim, reasonable prices, rad washes and styles, and made in Los Angeles – this is what Boyish is all about.
Let’s talk about their newest drop. The fall/winter 2020/21 goes beyond denim, besides organic cotton tops and sweatshirts, they have amplified their collection and also added a couple of trench coats and some cute dresses.
What started off as a pure denim brand, is now definitely becoming a lifestyle brand – and it’s all about sustainable denim and organic cotton.
Guardians of Nature:
“Guardians of Nature takes inspiration from the amazing women who suited up back in the day to protect themselves and their loved ones. We celebrate 100 years of the “Boyish Look.” The 1920’s was the first time it was introduced into fashion. In 2020, we’ve integrated a new purpose—our motto is to “Protect Mama Earth.” We honor freedom and practicality epitomizing these women who were not afraid of being themselves all while prioritizing comfort and still looking sexy and chic. We’re all about environmental awareness and women empowerment, striving to take care of nature and ourselves.
Guardians of Nature embraces oversized silhouettes, functional pockets and utility vibes. We have all your outfits covered incorporating elevated basics that will enhance any wardrobe. Explore these timeless styles all produced with sustainable fabrics through an environmentally friendly process. The only impact we’ll leave on the planet is good jeans.”
GIVE BACK TO MAMA EARTH
“It’s not just about reducing our impact, but also neutralizing our impact. Even though we have amazing initiatives to reduce our impact on Mama Earth, we take it a step further by purchasing carbon offsets to neutralize the little carbon we produce in our supply chain and even driving to work or flying in airplanes.
We do this by working with Carbonfund.org to purchase our offsets for the Sidrapong Hydroelectric Power Station in Darjeeling, India. We’ve been a carbon neutral company since day one and darn proud of it.
If you’re asking WTF is carbon neutrality, let us explain… Carbon neutral means a company doesn’t have a net release of carbon dioxide into the atmosphere. Offsetting emissions can be done in a few ways including planting trees, carbon removal or simply removing carbon all together.“
1% For The Planet
This new Authentic Comfort Stretch denim is blended with OCS certified organic cotton, Tencel™ Lyocell, and Roica recycled elastane. Boyish uses only 2% or less of petroleum based fibers like elastane or polyester and now only uses recycled elastane in all our comfort stretch denim fabrics. Reduce & reuse.”
“Introducing the softest and lowest impact knits on Mama Earth. Boyish newest addition of knits are made with 100% natural materials made from organic OCS certified cotton and the newest technology of naturally sourced materials, Refibra™ x Tencel™ Lyocell. Refibra™ takes fast fashion scraps and recycles this waste which is then blended in with Tencel™, a fabric made from eucalyptus trees farmed from sustainable forests. This combination of material creates one of the least water intensive natural fibers on Mama Earth and is completely zero waste. CARBON NEUTRAL1% FOR THE PLANETZERO WASTE.”
Super Eco Rigid
“This new Super Eco Rigid denim is one of the most sustainable and eco-conscious fabrics in the denim world. It’s made of 83% recycled materials including the new
sustainable fiber called Refibra TM Lyocell. Refibra contributes to the circular economy by recycling waste of fast fashion retailers, reducing water usage and carbon imprint massively.”
“This new Authentic Rigid denim uses OCS certified organic cotton blended with Tencel TM Lyocell. Tencel TM Lyocell reduces the water usage in our fabric by 90% less than traditional cotton denim. Tencel TM Lyocell is made from eucalyptus trees that are grown in sustainable FSC & Rainforest Alliance certified farms. Eucalyptus trees do not require as much wide spread farm land like cotton requires and also takes carbon dioxide out of the atmosphere and adds oxygen back!”
Authentic Comfort Stretch
“This new Authentic Comfort Stretch denim is blended with OCS certified organic cotton, Tencel TM Lyocell, and Roica recycled elastane. Boyish uses only 2% or less of petroleum based fibers like elastane or polyester and now only uses recycled elastane in all our comfort stretch denim fabrics. Reduce & reuse.”
And there’s some good news for all denim loving ladies outside of the USA: You can also shop for Boyish in Europe, Japan, and lots more places all over the world – find your store here.