Mavi’s F/W ’20 women’s collection is inspired by the recent launch of their sustainable, eco-friendly All Blue collection. Denim is the core of Mavi’s business and the soul of the brand, but denim has been costly for the environment.
Sustainable practices have always been a part of the brand’s DNA–and expanding upon a collection that promotes a better Earth was a natural progression. Developed and produced using innovative laser technology and eco-conscious washing techniques that use less water, energy and processing, Mavi’s sustainable collection continues to deliver a line of beautiful, timeless denim free of excess you can wear forever. All Blue represents the brand’s unfiltered approach to denim and a commitment to clean materials including Tencel, organic cotton, and recycled fibers.
For FW20, Mavi is thrilled to introduce the Feather Blue line, the newest addition to the All Blue collection, designed with an exclusive Tencel-recycled cotton blend delivering supreme softness paired with a true denim look for both men and women.
The fall / winter collection also introduces a new high-rise cropped straight leg with a raw hem, the VIOLA, which will be offered in a timeless indigo wash with a 90’s effect.
As a continuation from spring / summer 2020, the newly introduced EVA jumpsuit will continue to be a part of the FW20 collection. As Mavi’s first jumpsuit silhouette, it’s made with 100% organic cotton and is vintage-inspired with a light wash that will take you through the years.
The new seasonal collection was also inspired by the idea of going back to the basics, focusing on comfort and Mavi’s signature stretch in tried and true silhouettes. Now more than ever comfort and stretch are key components that people look for in denim and Mavi has been able to quickly pivot and focus even more on their perfect fit and feel philosophy.