collaboration

One of our favorite shopping sites for jeans that are not only trendy and cool, but also very reasonably priced, is UK base online store, MISSGUIDED. And we also totally love the fact that they are size inclusive and offer different length inseams.

For this fall they have teamed up with the iconic streetwear brand, SEAN JOHN, and all of us here @Denimology are obsessing….The first women’s collection for SEAN JOHN ever!

You can either pair the pieces with the denims on the sites, or just wear them anyway you want to. Comfortable sweats, elevated tops and pants made of velour, cropped and oversized hoodies and jackets, and much more:

“Global fashion brand MISSGUIDED and iconic streetwear brand, SEAN JOHN, introduce SEAN JOHN X MISSGUIDED The Classics, the must-have capsule collection for fall. United in their mission to inspire creativity in expression and self-confidence, SEAN
JOHN X MISSGUIDED invites the next generation of future icons to be unapologetically themselves through this timeless streetwear collection.

Real disruption that resonates with customers, isn’t just about getting ranges and collaborations right, it’s about being prepared to break new ground,” said Missguided Founder & CEO, Nitin Passi.

“And with Sean John x Missguided, that’s precisely what we’ve done – the first Sean John collaboration for women, built around how we know the Missguided customers want to look.

“And this is more than a one-off – we’ll be unveiling additional Sean John x Missguided ranges as our partnership builds.”

The 117-piece range combines Sean John’s legacy with contemporary streetstyle for an aesthetic grounded in true authenticity. As Sean John’s first women’s collaboration, SEAN JOHN X MISSGUIDED is meant to empower its wearers to be seen, use their voices, and embrace their individuality.

“This is an exciting partnership for Sean John, we feel like the time is right to bring a strong, style driven collection to market for women. We couldn’t think of a better partner than Missguided, because they get it”, says founder Sean Combs. “Over the years, women have supported the brand, worn our iconic velour tracksuits and
have been asking for a collection, so here it is!”

Inspired by the history of the Sean John brand and its music heritage, the collection features the velour, nylon and sweat fabrics synonymous with Sean John’s classic styles.

The range offers joggers with coordinating hoodies, oversized t-shirts, bike shorts, mini dresses, leggings, bodysuits, intimates and accessories.

The campaign, shot by Bonnie Nichoalds, is fronted by up-and-coming icon and rapper BIA, who embodies the collaboration’s fearless, creative and trailblazing spirit. BIA’s spotlight in the campaign brings to life the authentic music DNA of the Sean John brand and Missguided’s mission for female empowerment.

“I remember how iconic Sean John was to me growing up, it represents a Hip-hop legacy that I feel empowered in”, states BIA. “This whole collection is my style. I pride myself on being able to dress in baggy clothes while still being sexy. I love what Missguided represents and how they empower me to be my true self! I think that really shines through in the campaign.”

Classic styles are updated in contemporary silhouettes with the signature pieces loved by Lil Kim, Rihanna and Paris Hilton reimagined for future idols. The statement bandana print seen throughout the collection is a nod to Jennifer Lopez’s iconic Sean John moment from the 2000s.”

Check out below some of our favorite looks from the collaboration as well as some of our favorite new denim styles. You will fall in lust, we promise!

two-tone jeans

Blue Tonal Splice Mom Jeans, $28

plus size mom jeans

Plus Size Mom Jeans, $28

Petite Light Blue Baggy Boyfriend Jeans, $26

High Waisted Straight Jeans, $26

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