We’re checking out some new and less well known brands who presented very interesting denims in their spring/summer ’21 previews.
Maybe one of these brands is going to be the newest “IT” brand in a few months, you never know!
Today’s feature is about Feng Chen Wang, a Chinese born London based designer.
She has been using her time in China’s hard-won bubble of relative tranquility to learn more about the fashion desires in her home market. She said: “They are looking for something special and different. Before, a lot of young customers were enjoying luxury brands—the brands whose products are the same all wherever you go in the world—and buying logos, big logos. But now, they are looking maybe for something more real, unique, and authentic.”
This suits Wang just fine. Her eye is rooted in asymmetry, deconstruction, and throwback shapes, and her process is rooted in traditional techniques and colors from her Fujian home province.
So far, Feng Chen Wang was all about men’s. But that each season there are more and more women’s looks in these men’s look books is no accident. We’re expecting a full womenswear collection soon.
Check back here for more previews coming up soon!
You can shop for the current Feng Chen Wang collection at SSENSE, FARFETCH, and at Harrods. And for all sneaker heads, you’ll love the collab of Converse x Fen Chen Wang! Check them out on the models shown in some of the images below.