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Hailey Bieber made her debut as Superga’s latest ambassador in a photoshoot for the brand’s spring 2021 campaign.

She said in a statement: “Superga is synonymous with Italy so when I was asked to become the brand’s new ambassador, I immediately thought about how it’s one of my favorite countries – I spent a part of my honeymoon there.

“I love the story and heritage of this brand. Superga is a shoe that has stayed true to its original and never gone out of style. It’s timeless and classy and I feel it perfectly matches my personal style.”

Superga, founded in Italy back in 1911, are makers of cool men’s, women’s and children’s street and sports footwear.

Hailey who is one of the most sought after models right now is renowned for her smart streetwear looks and was already a fan of Superga before signing as their ambassador. She was snapped many times wearing their sneakers as part of her relaxed fashion looks.

Superga sneakers have been on our fave list forever. Not only are their shoes a classic and iconic must-have, but they also come with a very reasonable price tag. You can purchase their sneaks on their USA website and European website, as well as at Shopbop and at FARFETCH.


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