Here is another world famous designer brand, PRADA, jumping on the sustainable denim wagon. At least, when it comes to denim. KUDOS!
Following the trend of luxury fashion brands moving towards a more sustainable means, Prada’s new Pre-Fall 2021 collection debuts its line of organic denim pieces. As the sustainability movement continues to spread to every corner of life, the fashion industry has found its entrance in recent years. Prada’s new collection follows a number of brands that, if they weren’t already promoting eco-friendly fashion, launched new efforts to curb their impact on the environment in honor of Earth Day last month.
The collection uses certified 100% Global Organic Textile Standard cotton that has been harvested from an organic farm that minimizes its impact on the environment by avoiding fertilizers and pesticides. The brand then uses an “Acquasave” process to dye the denim that requires a below-average amount of water, saving 10 liters per meter of fabric. The collection is made exclusively from natural materials—a trait that reduces water waste and washing time and improves the brand’s EIM (environmental impact measurement).
This collection will only be available in a few months, but you can shop for current Prada items at CETTIRE (they do have lots of denims from the brand), Bergdorf Goodman, MODA OPERANDI, and at FARFETCH.