Just recently we posted about the relaunch of New York based sustainable denim brand, Cotte D’Armes. What we love about this brand is not only that they are focused on sustainability, but also that they are all about unisex denim. We believe that genderless fashion is definitely something to keep on our radar. And, as creative director, Clarence Ruth, likes to think outside-of-the-box, not only are his denims very different and quite unique, but he also believes in a core collection only. Much more environmentally friendly than launching new collections several times a year.
Ruth loves to “play” with his denims, in the sense that his creations feature some unexpected details. Especially the asymmetric zip-fly which is synonymous for Cotte D’Armes (and patented!).
We asked Ruth about his visions and about his denims – scroll down to find out. And stay tuned for the latest drops of the Cotte D’Armes collection either by checking back on the Cotte D’Armes website and/or by signing up to our newsletters.
Q: What made you focus on unisex denim? Do you think that this is going to be THE denim trend to watch out for?
A: I was always interested in unisex clothing in general. As a designer, I wanted that challenge of creating quality garments both, women and men, can wear without thinking about gender. Women have been wearing men’s clothing for some time now as well as men wearing women’s clothes. I think now more than ever it’s embraced and welcomed.
Q: What are your trend predictions for the next few seasons?
A: My major trend predictions are already on the rise: brands going green. You will see that most brands, especially the big brands, are going to try to introduce new and creative ways to approach production and creating of products. This will become a sort of contest on who can do it bigger and better.
Q: We already own skinny, straight, wide-leg, and boyfriend jeans. What do you think will be the next big style to get us into shopping mode again?
A: Personally, I believe creative jeans will be what gets us back into the shopping mode when it comes to denim. For example, the Cotte D’Armes Christian pant. They’re functional and can be adjusted into shorts. Surprises like these are what’s going to get customers excited again.
Q: In terms of denim, do you have any new materials in mind?
A: At the moment I’m not interested in new materials. I’m more interested in being creative with materials that are currently going to waste and harming our planet. I think we need to control and fix the problems we have created throughout the years before moving forward when it comes to this. I’m not saying to completely stop thinking about new materials but to put more of a focus on the leftover materials that are sitting in factories or being thrown away. We are in the business of creating, let’s be creative in this area to help the planet.
Q: Do you believe and agree that generally women are getting a bit tired of too much stretch and are ready for more “authentic” denim, maybe even selvedge?
A: In my opinion most women care about fit more than they care about the type of denim it’s made out of.
Q: Will printed jeans make a comeback?
A: Fashion is a cycle. It will eventually make its way back.
Q: And what about low-rise jeans?
A: I think it’s going to be a long time before we see low-rise jeans come to the forefront, especially with women consumers today. Women of all shapes and sizes are more confident about themselves and low-rise won’t be beating out high-rise anytime soon.
Q: Where do you see your brand in 5 years?
A: I would like to continue to be educated on sustainable fashion. Constantly thinking of ways to make this industry more environmentally friendly. Maybe developing new ways of producing clothing that would challenge bigger brands to do the same. Challenging one another in the ways of who can do the most good in the fashion world.
Q: What is your personal favorite denim style and why?
A: I don’t have a favorite denim style. For me it depends on how I’m feeling in the moment, season, and/or time. I have all different styles of denim in my closet. The moment I choose to get dressed is when I make my decision on what style I want to wear out that day.
Q: Which person living or dead would you most like to see in a pair of your jeans?
A: Jesus Christ.
Q: What special “denim advice” would you like to give us?
A: I encourage people to think outside the box when it comes to denim. Denim can be more than just jeans or a jacket. Everything from suits to leotards to sports jerseys. This is the future.