raw denim

Los Angeles based brand, Amiri, became well known as one of the favorite cult brands for celebrities like Justin Bieber, and it was mainly about ripped and destructed jeans. But lately, the brand also ventured out into women’s clothing.

Amiri often showed menswear and womenswear together on its runways in Paris, with women in longline seafoam suiting and boxy leather jackets slotting almost anonymously into Mike Amiri’s men’s lineup. The pandemic lockdowns gave the brand a moment to reconsider exactly who the Amiri woman is and what she’d want to wear. The looks shown here, for spring 2022, are no longer the addendum to a cool dude parade, but their own sure-footed proposition for how women should dress.

And…of course…. the collection is all about oversized, high waisted, and uber-long. Want or not, like or not, but the fact is: super fitted, super skinny, and super stretchy is OUT. Retired. Last decade.

And one more thing – you’ve been asking why Amiri jeans are so expensive? Just for you to get the idea, A single pair of AMIRI jeans can take up to 3 months to make, which just shows the level of painstaking, couture-like detail that goes into making them.

You can shop for the current summer 2021 Amiri collection for men and women at SSENSE, and for men at Bergdorf Goodman, SAKS, and at MR PORTER.

{images courtesy Vogue}

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