GUESS partnered with artist Loren Gray for her first single as an independent artist, “Piece of Work”, in her new music video.
The music video for “Piece Of Work” pays homage to classic 2000’s pop in a multitude of ways — from Loren giving nods to iconic pop stars who paved the way, to working closely and collaborating with GUESS on Loren’s style throughout the video, because you can’t think about early naughtiness pop without paying tribute to low rise denim.
In a world where it feels like anyone can be crafted and shaped into becoming a star, Loren Gray’s strong artistic direction and intrinsic desire to stay authentic during every step of the creative process, is what sets her distinctly apart from a lot of other artist in her field. This uniqueness is likely why Loren first went viral as a young teen and has now amassed over 90 million followers across her social media, garnered over 100 million streams, and accumulated more than 2.8 billion likes on TikTok.
GUESS helped Loren achieve her vision by dressing her exclusively in timeless GUESS pieces. Prior to the video shoot, Loren sent GUESS her favorite picks for the season, which can be found on GUESS’s Loren’s Picks landing page. From classic archive pieces, to updated denim, Loren rocked every style liked an iconic GUESS girl. And that, naturally, includes the brand’s most iconic low-rise skinny jean!