Needless to say that when we read theme of the American Eagle’s fall 2021 ad campaign we already gave them 👍❤😁!
The campaign is aimed at getting people excited to show off new styles as they head back into the world together. Actors Caleb McLaughlin and Jenna Ortega join recent campaign headliners Addison Rae, Chase Stokes and Madison Bailey, for a cast that represents authenticity and optimism. The campaign portrays the excitement of getting back out there and being together. The value, comfort, and fit of AE jeans are captured by the cast within the campaign, furthering the brand’s momentum as a leader in jeans, while also emphasizing AE’s fashion assortment and its position as a style destination.
AE will also continue to lead the industry through innovative virtual shopping experiences with partners Snapchat and Bitmoji to connect with customers through AR and digital expression. The brand, in partnership with Snapchat, is launching its Dress Yourself AR experience — a first-of-its-kind allowing users to be able to try-on and shop selected looks from the AE back-to-school collection. Additionally, together with Bitmoji, AE is launching its first-ever digital clothing line. Users worldwide can check out the campaign casts’ individual Bitmoji avatars, browse the AE x Bitmoji Collection on Snapchat, and use the Bitmoji app to update and dress their own Bitmoji in a selection of AE styles.
This season, AE is all about helping its customer find their favorite fits. Faves from the collection include the new Airflex+ Athletic Skinny, 360 Skinny, Temp Tech Athletic Skinny, and 360 Slim for him.
For her, a range of fashion jeans including an updated take on the classic pleated tennis skirt and the ultra-high rise relaxed Mom short, along with an array of new comfort styles ranging from the Mom Straight and Super High-Waisted Flare to the Lu(x)e Super High-Waisted Jegging, Highest Waist 90s Boyfriend, and Baggy Mom.