We told you all about Balenciaga’s Afterworld concept this past December and we’ve been crazy waiting for those crazy items to be available to buy. And now … read on!
So, this is not only about denim, but it definitely includes denim! But the real reason why we love this is because it’s literally virtually super cool, exactly vanguard, and very exciting!
On a side-note: This was actually not the first time that Balenciaga did a runway show in VR. In 2016, in Paris, 360-degree live streaming in VR was available to Balenciaga fans worldwide. And four years after, they decided to do it again in VR with a pre-recorded fashion show.
VR creates a whole new (fake) world as the designer wants. This means the developer has control over everything audiences see. As per Demna Gvasalia, creative director of Balenciaga: “Today’s customer does gaming. It’s an important luxury customer base. They project so much onto their character. It’s a parallel world.”
Cool concept, isn’t it!
AND NOW —- ta ta ta! It’s shopping time and you can actually (and not just virtually) shop for the Balenciaga fall collection at MR PORTER (men), NET-A-PORTER (women, they already carry that amazing “space jacket” form the video!), and at MYTHERESA men/women.