Italian icon denim brand, Replay, enlisted supermodel, Irina Shayk, to front its Rose Label campaign. Photographed by Giampaolo Sgura, the Russian beauty wows in a series of studio images. The Rose Label collection includes distressed denims as well as medium and light washes.

Styled by Sissy Vian, Irina rocks cut-off shirts, jean shirts, and trucker jackets. The designs also feature a patch with rose-illustrated embroidery. In one shot, the brunette poses in a close-up photo with a flower in her hand. Another picture shows Irina smiling with a jean jacket and unbuttoned shorts.

Replay has been around for decades, but they are – unfortunately – not easy to find here in the USA. But you can still shop for their clothing online here, here, and here.

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