Everlane debuted its fall/winter 2021 ad campaign, “Get into Denim” with new faces famous for being “unapologetically themselves”.

And for us @Denimology, nothing sounds better than “get into denim”!😂

The campaign features indigenous model Philip Bread; Baba Diop, a Senegalese professional soccer player; Florence Huntington-Whiteley, a model and sustainable fashion consultant; Anna Ling, a model and artist; Guinevere Van Seenus, an American model, photographer and jewelry designer; and Kukua Williams, a Black-British model recently profiled in Vogue.

Shot by photographer Laura Jane Coulson, “Get into Denim” follows each of the models adorned in the brand’s collection of organic denim to underscore their effortlessly unique aesthetics, centering on looser, gender-fluid styles.

Everlane has always represented the positively restless spirit of change and individuality in the American culture. The last 18 months have made it clear: there is no better time than the present to be whomever you want to be, and to make your impact. ‘Get Into Denim’ captures this idea.

Denim is Everlane’s #1 product category, and the hero of its fall offering. With the cleanest fabrication and production combined with the comfiest fit, you’ll want to get out and get into denim no matter the occasion. Whether seeking a timeless fit, or a new trend, Everlane’s signature silhouettes -straight, skinny, and arc- are always effortless and ahead of the curve. Each feature stretches in three different grades: Rigid, Original and Authentic, for a near-custom fit in any style. Everlane denim starts at $78, ensuring premium quality and fit at the best price up to your sustainability standards.


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