Lee®, the iconic American denim and apparel brand, announced a new advertising campaign – LeeOriginals (#leeoriginals).

Produced in collaboration with photographer and creative director, Mark Seliger, (known for his ad campaigns for GUESS!) this campaign celebrates the brand’s long-standing, trailblazing spirit.

Lee® has been part of iconic cultural moments and played a role in this country’s style narrative for
generations. Inspired by the brand’s ongoing support of those who create their own path, the campaign
was built in collaboration with game changers and originals.

From the creative direction by Seliger to looks curated by costume designer and stylist Arianne Phillips to the title track of “Strut” by Lenny Kravitz, #leeoriginals celebrates and encourages those who push boundaries through creativity, ingenuity and hard work.

Brigid Stevens, Senior Director of Marketing, Lee North America, comments: “This campaign embraces optimism, authenticity and tenacity – characteristics that are inherent to the Lee brand and shared with our consumers. Originality has always driven innovation and fueled creativity, and we are thrilled to collaborate with Mark and Arianne. Their abilities to capture and celebrate the unique character and personality of each cast member reflects what has always made Lee original…the stories behind those who wear them.”


A cast of originals is featured including:
• Quannah Chasinghorse
• Levi Dylan
• Annahstasia Enuke
• Kenya Kinski-Jones
• Haden McKenna
• And more….


“Working together with Lee was a perfect combination of modern and legacy,” said Mark Seliger, “We picked our cast because of who they are and their reflection of personality and style. The idea was to find a common thread in composition and let these amazing people take it from there.”

The digital-first campaign was placed by Lee’s media agency, Tinuiti, and launched on streaming, YouTube, and digital channels yesterday, October 4th, as well as across Lee’s social media channels and ecommerce website. A curated out-of-home (OOH) experience in collaboration with creative agency Noble People will target specific creative neighborhoods – SoHo, Williamsburg and Bushwick – across New York City.

You can read more about this amazing campaign here and shop for the collection here.

And on a side-note: Lee is continuing its collaboration with Artistic Milliners – read here.

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