We always love to be able to tell about denim brands which are actually doing something for a better tomorrow.
PACSUN announced its involvement with Cotton Incorporated’s Blue Jeans Go Green Denim Recycling Program with its “PacDenim For A Better Tomorrow” initiative. Timed to align with World Cotton Day, PacDenim For A Better Tomorrow will launch with dedicated and co-branded denim recycling bins in five PACSUN retail locations nationwide, including its Soho and Los Angeles flagship stores.
Andrea Samber, Director, Brand Partnerships at Cotton Incorporated, comments: “We are thrilled to work with PACSUN to bring Cotton’s Blue Jeans Go Green program to a younger generation through their “PacDenim For A Better Tomorrow” initiative. With their focus on Gen Z, PACSUN has a pulse on unique and innovative ways that engage their customers, and we are excited to help PACSUN introduce younger consumers to their commitment to cotton sustainability by recycling old denim.”
As part of the program, consumers who drop off used denim made with at least 90% cotton or greater at the bins will receive $10 off their next purchase of PACSUN Denim at a PACSUN retail location. In regions where drop bins are not available, consumers have the option to return denim directly to store associates at the registers at any PACSUN store.