Because all of us on this planet need to be constantly improving our participation in conserving our Mother Earth.
This is just a shout-out to all denim brands out there. Laser finish is a clean and environmentally friendly way of distressing any denim. And it also makes much more sense than distressing denims by hand- or machine- scraping. Because harsh chemicals and sanders are being used to achieve the ripping and the distressed, worn in look.