Named “Play It Forward”, the Tommy Hilfiger and Shawn Mendes capsule collection is all about reimagining classic pieces more sustainably.

The 1985 Collection features iconic pieces made with organic cotton, which is kinder for the planet.

Shawn Mendes  teamed up with Tommy Hilfiger for the iconic brand’s ‘Classics Reborn’ campaign. As the face of the initiative, he’s set to wear sustainable Tommy Hilfiger pieces throughout his upcoming “Wonder: The World Tour”… well, tour. Then, to cap it all off, he’s set to co-design a capsule collection. We’re talking re-imagined classics, with a focus on recycled materials and environmentally-conscious innovation, set for release in spring 2023.

As part of the ‘Classics Reborn’ campaign, Tommy Hilfiger will be donating $1 million to mitigating the environmental impact of Mendes’s tour – a positive move towards a more sustainable future for the music industry.

“I’ve always been inspired by Tommy and the iconic brand he built, and I’m excited to share our journey together with my fans,” says Mendes. “Everyone has a role to play in creating a more sustainable future and I’m inspired to see what we can achieve. I look forward to learning from each other, exploring how creative reimagination can have a positive effect on the fashion industry, and sharing what living more sustainably means to me.”

The capsule collection is now available for purchase on the Tommy Hilfiger website.

sustainable fashion

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