ad campaign

For their 50th anniversary Buffalo David Bitton launched the “Where Buffalo Roam” campaign to celebrate the power of freedom and the natural landscape, exploring the boundless migration paths of buffalos and bringing steps we can take to protect them to the forefront.

“The Buffalo David Bitton brand pioneered the premium denim space for 50 years, creating meaningful product in a responsible manner.

The socially driven campaign features four individuals who live and travel in vans and share their nomadic lifestyle on social media. Each influencer will document their journey dressed in Buffalo Denim as they visit areas historically tread by buffalo, including Yellowstone National Park, Grand Teton National Park, and various other areas in Montana. Viewers can follow their adventures on the Buffalo David Bitton brand’s Instagram and TikTok accounts or on the brand’s website.

Products featured in the campaign include both men’s and women’s denim and apparel and a limited edition unisex ‘Where Buffalo Roams’ T-shirt created exclusively for the campaign. The shirt retails for $39 and is available on the brand’s website.

As part of the campaign, Buffalo David Bitton has partnered with The Land Trust Alliance, a national land conservation organization and a leader in land trust policy, standards, education, and training. The partnership includes a donation to support the mission of The Land Trust Alliance.

You can also shop for Buffalo David Bitton jeans here and here.

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