We asked Sarah Ahmed, co-founder and creative director of DL1961 about their newest ad campaign for the coming fall and winter season:
“This season, we wanted to capture the simultaneous frenzied yet harmonic post-pandemic New York City. This juxtaposition is what makes NYC one of the most exciting places to live, and a center for inspiration, rebirth, and reinvention.
Denim’s versatility pairs well with the chaos and individuality of the New Yorkers driving this change. For the first time in decades, people are experimenting with their denim in ways we haven’t seen before. From texture, to fit, to gender fluidity, everyone has a unique spin on this universal uniform. We wanted our fall ’22 campaign to reflect those changes, and we knew Interview Magazine’s Mel Ottenberg would be the perfect creative partner to make our vision come to life.”
Living in New York City myself, I just wanted to add here that these images so totally captured the New York vibe and feel – well done, DL1961!