Jeans and sneakers – who doesn’t love this classic and everlasting combination?!

Superga, the iconic Italian sneaker brand, teamed up with aspiring model, Leni Klum (yes, she’s Heidi’s daughter!) for the fall/winter 2022 ad campaign.

Leni can be seen modeling several legendary Superga styles, including the 2641 Alpina High Nappa, the 2790 shoes, and the 4089 Training 9TS Slim. And of course, denim!

The shoot took place outside in the bright sunshine of Los Angeles.

“My generation needs to think about sustainability and our responsibility to the planet to build a better future for ourselves. Superga is a brand that takes these issues into consideration in their design and practices, which is another reason why I am excited to be working together,” states Leni.

vegan leather

The upper of the 2790 shoe is constructed from vegan leather, while the upper of the new 9TS sneaker is created from nylon that is completely recycled from PET bottles. In addition to those, Leni Klum sports the 1908 Slides, which are crafted from faux fur.


You can shop for Superga shoes at Zappos, Farfetch, and at LUISAVIAROMA.

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