lookbook

With Labor Day just behind us we are thinking about cooler weather and fall fashions. Mavi is already welcoming in the new season with the launch of their F/W 2022 campaign!

Shot by fashion photographer Hannah Sider and styled by Mavi, the FW22 campaign and lookbook were shot in New York and feature models Tanya Kizko, Lameka Fox, and Trevor Wetzel.

For F/W 2022, Mavi continues to move towards a more sustainable future by expanding their All Blue collection. In addition to the existing sustainable fabric groups, Mavi is introducing five new eco-friendly groups within the FW22 collection: Hemp, Flex Blue, True Blue, Indigo Shape, and SuperSoft Chic. 

WOMEN’S COLLECTION

Mavi is on a mission to make sustainable denim the norm, not just the premium exception. This is the All Blue ethos and what Mavi has been centering its collection of timeless denim around for longer than almost anyone else.

The list of sustainable styles continues to increase with each season, moving Mavi towards its goal of the entire denim collection consisting of All Blue products by 2030. This season introduces the Hemp fabric group, a collection of sustainable jeans made with hemp fabric that is grown with zero harmful chemicals, uses less water than other natural fibers, and is fully biodegradable. And then there’s the fact that this eco-friendly fabric is known for its superior comfort and super soft hand-feel, making it the ultimate combination of sustainability and wearability. Available in the Victoria wide-leg and Mellie jacket for women.

wide-leg jeans

Also new for this season are the Flex Blue, True Blue, Indigo Shape and SuperSoft Chic categories. With flexibility in its name, the Flex Blue group offers just that with its organic cotton and elastane blend that creates maximum stretch and movement. True Blue embodies a 90s throwback vibe and is made with minimal stretch. The cotton fabrication has gone through eco-friendly weaving and washing techniques. 

High stretch, high flexibility and high fashion are what you’ll find with Indigo Shape. They feature incredible shape retention and comfort, along with gentle shaping properties that hug the silhouette in all the right ways. Finally, SuperSoft Chic features the stretch and breathability of Mavi’s signature SuperSoft denim, made with Tencel fibers, and now featuring new shiny and metallic hardware that proves style shows in the details. Both groups are available in the Tess and Alissa skinnies.

n addition to the new All Blue offerings, Mavi’s Jeather fabrication is another highlight for FW22. This is a lightweight fabric with a small amount of stretch and a shiny finish, paired with the look and texture of leather without the weight. Offered in the new Anita jogger and Paloma wide leg styles.

wide-leg jeans

n addition to the new All Blue offerings, Mavi’s Jeather fabrication is another highlight for FW22. This is a lightweight fabric with a small amount of stretch and a shiny finish, paired with the look and texture of leather without the weight. Offered in the new Anita jogger and Paloma wide leg styles.

skinny jeans

Paris is a brand-new fit for the Mavi women’s collection. Featuring the sleekness of a skinny jean with the freedom to move of a straight leg, Paris is a high-rise, slim-straight style that lets you enjoy the best of both worlds.

super skinny jeans

Shackets continue to be a trend going into fall. Mavi’s best-selling Tamara shacket is now offered in colored denim, and the Livia oversized top is offered in our soft corduroy fabric.

MEN’S COLLECTION
Within the Mavi men’s FW22 ALL BLUE collection, which includes Organic Move, Super Move, and Feather Blue categories, the lines continue to grow and offer modern, on trend, yet classic styles.


Alongside the women’s collection, Mavi men’s also offers styles in the new Hemp fabrication within the All Blue family. The Jake slim fit and the new Loran trucker jacket are offered in this group. 

denim jackets

The men’s FW22 collection also introduces the new Fancy fabric group, where luxury meets comfort. It looks flawless and feels lightweight, stretchy, and breathable. A subtle texture adds dimension and elegance to this dressy style. Fancy is available in various colorways in the Jake silhouette

men's jeans

Mavi’s newest athletic fit chino, Jeff, has a higher front and back rise and a roomy thigh that tapers from the knee down. Ideal for athletic builds who need extra room around the thighs but want a streamlined leg.

denim shacket

With the popularity of the women’s Tamara shacket style, Mavi introduces a shacket for the men’s collection, Stefan. This loose, oversized top comes in aloe denim and tannin denim for the perfect fall shades. 

The campaign and FW22 collection are now available on the Mavi website. You can also shop for Mavi jeans at Nordstrom and at Amazon.

Like us💙 – Instagram, Facebook, Twitter, Pinterest

LEAVE A REPLY

Please enter your comment!
Please enter your name here