collaboration

American sportswear brand GANT is pleased to announce a collaboration with American denim icon Wrangler, launching this Fall. The 30-piece capsule collection including jeans, apparel and accessories for men and women, explores the intersection of East Coast preppy and Western denim.

Standout pieces include bootcut jeans with collegiate patches, a varsity jacket with a western embroidered motif and a faux-fur lined denim jacket, inspired by the rock legends of the 1960s and 1970s.

With both brands founded in the 1940s, the original shirtmaker and denim artisan helped shape and define the emergence of American sportswear. For FW22, these two worlds come together in a joyous celebration of American iconography exploring new common ground through their vast archives.

western style

“Working with Wrangler has been an incredibly fun experience. The minute I first spoke to Sean I knew the same things made us tick. We’re both vintage nerds and we found a lot of unexpected commonalities in our respective archives. The clash between the history of our two brands set in 2022 has produced some really interesting pieces.” says GANT Creative Director, Christopher Bastin.

“In 1950s America, Wrangler and GANT were at the forefront of the emergence of casual Americana design. While Wrangler was embracing the western lifestyle, with pioneering products such as the western jean, jacket and shirt, GANT shaped preppy style with their definitive button-down shirts.

The stories might be different – Wrangler dressed rodeo stars and ranch hands, while GANT defined the Ivy Leaguers’ look – but both created a lasting cultural impact. The DNA of both brands runs through each piece in this celebration of our combined heritage,” says Sean Gormley, Global Concept Director, Modern at Wrangler.

The limited collection will be sold in GANT and Wrangler channels worldwide as of September 2022.

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