Celine debuted a new campaign for Eau de Californie, the House’s latest Haute Parfumerie fragrance, starring Presley Gerber and directed by Hedi Slimane. And Presley is sporting an all denim outfit.
In the black-and-white visual, Presley drives through a California desert and stops in a billiards club for a solo game of pool.
Later, between shots of surfers on the Pacific coast, Gerber appears wearing the Maison’s sunglasses in the driver’s seat of a vintage car. There, he shows off his tattoos, one of which reads “Los Angeles” over an outline of California’s state lines. In the final sequence, Slimane highlights the fragrance itself, showcasing the signature bottle in the Golden State’s natural habitats.
Mimicking the tone of the video, the scent itself offers woody top notes with freshy, smoky and creamy facets. Powdery elements of White Orris Butter and Tree Moss meet Bergamot, Palo Santo and Patchouli, making for the ideal conction of Californian environments and Parisian high perfumery.
You can shop for Celine perfumes at Verishop.