Iconic American brand Lee launched the new vintage shopping vertical on their website called, the “Lee Archives”. The 133-year-old Lee has a rich history. Worn by cowboys, workers and movie stars alike, Lee’s vintage designs like the Union-All, the Rider Jacket, and 101 Rider Jeans still have stood the test of time. With this launch, Lee is leaning in to Gen-Z’s preference for preowned clothing, which a recent study predicted will “make up 27% of the average resale buyer’s closet by 2023. An homage to vintage lovers who scour shops and flea markets for Lee relics, bringing secondhand looks to the forefront also taps into Lee’s larger mission of sustainability.
The first products to launch in the Lee Archives are the Lee Storm Rider Jackets likely produced in the 60’s and 70’s. Defined by its signature details including a corduroy collar, blanket lining, and quintessential Lee zig-zag stitching, many will recognize this jacket as one worn by Marilyn Monroe in one of her most famous photos (taken while filming The Misfits in 1961). The Rider Jacket dates back to 1948 when it was originally designed and advertised to cowboys, while the Storm Rider (a lined version) was introduced in 1953.
In tandem with the Lee Archives launch, a new version of the Storm Rider jacket is also available today for purchase here.