Home Ad Campaigns Lucky Brand x Yellowstone Ad Campaign

Lucky Brand x Yellowstone Ad Campaign

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Lucky Brand x Yellowstone Ad Campaign
collaboration

Lucky Brand launched a limited-edition collaboration with the popular Kevin Costner-led drama “Yellowstone”. The collection includes styles for both men and women worn by the Yellowstone cast.

Key denim items in the women’s assortment include a worn-in Western denim snap shirt, a cutoff miniskirt, wide-leg jeans, and a jean jacket with a shearling collar and horse-themed artwork on the back. The men’s line spans distressed and faded jeans, a jean jacket with two flap chest pockets and a Yellowstone patch and a chore jacket with Yellowstone branding on the back. A shawl collar cardigan is also included. 

Graphics on tees, Henley tops and hooded sweatshirts nod to the show’s fictional Dutton Ranch, while the Dutton family “Y” logo is stitched on the back pocket of jeans for men and women. 

For the ad campaign, Lucky Brand features members of Compton Cowboys, a group of ten childhood friends in the Los Angeles-area city of Compton who use horseback riding and equestrian culture to improve their community. 

The limited edition is available to buy on the Lucky Brand website.

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