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Airbag Jeans – Yes, They’re Actually a Thing!

After four years in the making, Airbag Inside Sweden AB, a Swedish fashion-tech company, has unveiled Mo’cycle Airbag Jeans, the “safest motorcycle jeans in the world” in partnership with Helite, a motorcycle airbag technology provider. With the Mo’cycle Airbag Jeans, areas on the lower body—including hips, tailbone, knees and thighs—are covered by an airbag that reduces the risk of […]

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R13 – Resort 2023/24 Lookbook

Don’t know, but is it just us, here @Denimology, but we feel that R13’s designer, Chris Leba, has calmed down somewhat. At least, looking at this almost perfectly elegant collection, that it kind of lacks the punk essence of the brand. Over destructed, anti-fit, ripped… what happened? The vibe of this collection is – at […]

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Acne Fall 2023 Ad Campaign – Kylie x Kylie

Acne Studios have teamed up not with only one, but two, grunge Kylie Jenner, Kylie is back, and she’s been duplicated! For the Swedish house’s fall/winter 2023 campaign, Kylie Jenner gets rugged. Captured against the vibrant backdrop of Los Angeles by renowned Dutch photographer and director, Carlijn Jacobs, the campaign captures Kylie in a fresh light. Gone […]

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