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Denim Day Is Tomorrow – Wear Your Jeans!
And for those of you who don’t know – Denim Day is not only about you wearing your jeans. It is actually much more than just that. Denim Day was created in 1999 and is a day-long awareness campaign that allows us to honor survivors of sexual assault and start conversations about the dangers of […]
Levi’s x Denim Tears – Homage to Black Biker Community
After the Second World War, biker culture in America exploded. One of the first Black motorcycle clubs formed in America, the East Bay Dragons, was established in 1959 in Oakland, California, right near the home of Levi’s® brand. In Black biker culture, there is an outsider sense, a danger, a pride, a respect, a commitment to […]