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Abercrombie – The Perfect Western Jeans
As we have pointed out in our trend reports for quite some time, the Western trend is definitely a thing – and not going anywhere soon. So, if you’ve been seeing more cowboy boots, boot-cut jeans, and denim styled like ranch wear lately, you’re not imagining it! This revival isn’t just rural or novelty. Big […]
Top Trend F/W 2025 – Western Jeans
The western-denim look is absolutely a thing right now. According to trend reports, the western aesthetic or cowboy-core is back in full swing for fall and winter 2025, And – definitely – denim is central! So, it’s not just the boots and hats anymore. The western cult is influencing cuts, washes, and detailing on jeans […]
Levi’s® Western Spirit – New Icons Campaign
Levi’s® unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson. The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with its wearers – scrappy, quick-witted, with a side of reckless. Directed by renowned filmmaker […]
7 For All Mankind – Confirming The Western Trend
If you have read our trend reports over the past few months, then you definitely know that Western style is a huge thing this season. A trend that has actually been building up for the past couple of seasons. And this spring 7 For All Mankind jumped on the wagon as well, and in true […]
Western Style Denim – Having It’s Moment RN!
In the last few years we’ve noticed that Western style denim was “pushing” consistently – present in almost every preview we attended. And the coming spring and summer seasons are going to be pretty much all about Western styles. Fashion model, Bella Hadid, is one of the celebrities clearly on top of the western trend. […]
R13 Spring 2026 – Romantic Punk
R13’s creative director, Chris Leba, describes his Spring 2026 collection as a return to a “romantic-punk” sensibility. That punk DNA remains, but it’s softened and expanded with new colors, prints, and unexpected detailing. The collection is structured in drops, meaning instead of one big seasonal release, R13 launches pieces in smaller waves. This allows for […]
Top Trend For You Guys RN – Bootcut Jeans
Men’s bootcut jeans are absolutely trending in a big way. Here’s a breakdown of the “why” and also some great pick-options you can buy right now. Calvin Klein S/S 2026 According to fashionistas this revival has been building up for quite a few seasons, rather than being an “overnight” RN fashion fad. And there is […]
Denim + Leather – Add The Perfect Perfume!
It’s like we never even know we were looking until we found it! And here it is! The perfect perfume collection to wear with your jeans. The Tru Western’s Leather Vintage Label includes four amazing perfumes that practically cover every mood you may be in when wearing your jeans. So, ok it’s supposed to be […]
Brave Star Selvage – Affordable Selvedge Jeans
Brave Star Selvage (also known as Brave Star Selvage Jeans Factory) is a denim company based in Los Angeles, California. The brand especially focuses on selvage denim, especially raw and more heavy weight, using denim from Japan, and sometimes deadstock USA mills like Cone Mills. All of their jeans, even the heaviest selvedge, are in […]
Levi’s x Beyoncé – The Denim Cowboy
The final installment of the year-long Levi’s® REIIMAGINE campaign with the global icon is marked by the release of the final campaign film – The Denim Cowboy (watch below). (Check out the previous campaigns here) Set to an exclusive edit of the “Levii’s Jeans” soundtrack from the Grammy Award-winning album, Cowboy Carter, the 90-second campaign film […]