Denimology was launched in early 2006 and is now the largest and most visited denim resource online.
Denimology features news and photos of all the latest denim trends, along with fashion advice, competitions, interviews with top denim designers and celebrity denim style tips.
Denimology has been featured in Vogue, The Guardian and The Daily Telegraph, New York Times and is syndicated online by Reuters and USA Today.
Denimology is read by everyone from fashionistas to skateboarders, clothes designers and retailers to journalists and students. Anyone with an interest in denim will find themselves visiting Denimology sooner or later.