EDWIN USA

Like me, you may know the denim brand Edwin primarily for Japanese selvage jeans – rainbow selvage to be exact. Since 1963 (had to verify that on their website) Edwin has produced recognizable selvage jeans by using a colorful rainbow selvage edge easi …

It’s been a crazy past few weeks involving me moving house, starting a new job, travelling and being without the internet for over a month. How I’ve survived I have no idea. Despite it all, the weather has been getting somewhat better and the sun is sh …

Well I feel extremely privileged to be selected to road test a pair of NS Denim’s fine denim over the next twelve months. I’ve recently just worn through a pair of Duffer’s raw selvage jeans over the past 18 months so I’m ready for the next challenge a …

I have to say, when these Edwin ED-47 jeans arrived on my doorstep I was pretty excited. There’s so much rich heritage behind Edwin jeans and I simply love every aspect of their creative output. From the jeans themselves to the

So our friends over at Easton in Indonesia sent us a pair of their finest to be interrogated. If you’ve never heard of Easton, they are a new brand emerging from an area of the world that isn’t particularly well known for producing denim. Despite the l …

Olivia Wilde was spotted out in Los Feliz, California, wearing a pair of light wash hi-rise jeans, a striped sleeveless muscle tee, and Nike Air Jordan

Elle Fanning was spotted in Studio City, California, dressed very casually in a pair of slouchy black jeans and a green and white striped cropped t-shirt. Her jeans have the perfect nonchalant cool, je ne sais quoi, look. They are a wider cut straight …

Pippa Middleton is papped as she runs errands in London, England wearing her favorite Goldsign Misfit Slim Leg jeans in Focus. While she was out, Pippa stopped by Edwina Ibbotson Millinery boutique for a little retail therapy and was spotted leaving th …

Robbie Williams and Ayda Field were snapped at Miami airport over the weekend. Both were in denim, Robbie went for a pair of Edwin jeans whilst his fiancee Ayda wore a pair of Prps jeans and a big fat sparkler on her finger.

Edwin, which is a top seller in Japan is looking to make their presence better known in the United States and Europe and their Fall/Winter collection may just do that. The lookbook which shows the collection in a rural and rustic setting, features piec …

As promised, here is another teaser for you to check out from the brand-new EDWIN USA women’s collection which will launch here in the United States in March. Insane, crazy, and totally sick, these distressed, bleached, and ripped babies! They are the …

EDWIN – I am sure you all have heard of the brand already, just that they were always about guy-denim, right! So the good news is that they are launching an exclusive women’s collection here in the USA. And the even better news:  Denim godfather, Adria …

The Edwin Europe – Spring/Summer 2014 Men’s Lookbook has exactly the kind of denim in their new spring and summer collection as we expect from them. Their men’s denim is stark and selvedge. No bleaching, destructions or rips, just some sand washing for …

Edwin Europe Spring/Summer 2014 Women’s Collection is Edwin’s largest collection to date, they have focused quite heavily on prints and patterns and have incorporated these elements into their denim styles. But, OMG, what a long way from the former so …

For this coming winter Edwin is proposing lots of layers and more straight than baggy jeans. Edwin is known for its high quality selvedge denim and they aim for a more serious and classic consumer. This is your brand if you are looking for jeans that a …

Adriano Goldschmied with the EDWIN guys in Japan A couple of months ago we posted about the EDWIN USA launch of the women’s denim collection here in the USA. And that the designer of this collection was none less than denim guru, Adriano Goldschmied. W …