We’ve been on the hunt for what’s new out there in men’s jeans. And not just your regular, slim, straight, or relaxed style. We’re always looking for jeans that have something “extra”, a different detail, or a different wash.

One of the best things every season are sales! There is no better and no more valid excuse to shop for something new. In our case, we are so totally updating our denim wardrobe.

Because we’re in the nest part of summer now. Because now we can go back outside and enjoy summer lunching and dining al fresco and catching up with our friends ….

We have just recently introduced you to Los Angeles based denim brand, Modern American. Curious about what they are all about, we spoke with Josh Beech, Art Director

Chris Pine was out enjoying a summer day in Los Angeles. He sported a pair of white jeans and a pink short-sleeved button down shirt.

To be clear about one thing: we @Denimology are not ever trying to tell you what you should or should not do, or think, or buy. Our objective is to report about anything

Los Angeles based denim brand, Fidelity Denim, is having their Friends & Family sale. This means you’re getting off 25% off everything on their site.

Voluntary lock-in is (almost) over and we are slowly edging back to our normal life again. Kind of, let’s say our “new normal”. Carefully, aware of not getting too close to anyone,

Just like in good “old” times…. Alessandra Ambrosio was out shopping in Brentwood, California. Welcome back to the world of brick and mortar store shopping!

Jason Trotzuk, founder and creator of Los Angeles based brands, Fidelity Denim, talks about this newest venue, Modern American, on California Apparel