This is about a subject that I have been – and still am – discussing with a lot of denim brands over the years. I have always wondered why brands tend to think that we women absolutely want to have the smallest possible inside jean-pockets  – IF any at …

Kristen Stewart was spotted catching a movie with a friend at ArcLight Hollywood. She was wearing a perfectly proportional double denim ensemble consisting of a pair of skinny jeans and an oversized denim jacket. The best way to do double denim is to ” …

Kendall Jenner stepped out in a pair of distressed vintage jeans which she had paired with a white cropped top layered under a bright turquoise satin blouse. Her jeans are a pair of the Danielle Guizo limited edition vintage Levi’s jeans, high waisted, …

Being environmental friendly, sustainable, Eco-conscious – those are the most important trends. Right now and forever. ICONS is one of the brands who take this very seriously and instead of producing new denim, they take what there is already and trans …

Jenna Dewan was enjoying a beautiful summer day out at the Farmer’s market in Studio City, LA. She sported a pair of light blue very distressed jeans with rip and repair details. They are a straight leg style with a button-fly and in a higher rise. It …

PRPS Nova Diego Drop-crotch Boyfriend jeans Absolutely insane with a slight drop-crotch, you MUST try these! When we say “boyfriend jeans” that doesn’t necessarily mean that they have to be baggy and “uber”-oversized only. Sure, sometimes we do want so …

ICONS is a new denim brand from Los Angeles that I have had my eyes on for a couple of seasons now. Jamie Haller, who is also the creative director of NSF, is also one of the founders of this brand together with Nick Friedberg. I have checked out their …