Parasuco

Ever since athleisure became trendy and many people opted for the comfort of stylish leggings or sweats instead of jeans, the denim industry has come up with some pretty impressive innovations to stay competitive. Stretchier, more comfortable fabrics m …

For so long it seemed like the women’s denim department offered a wider range of edgy cuts, washes, prints and other details than what was available for men, but lately those assumptions have definitely been proven wrong. Parasuco, led by denim pioneer …

I’m not sure why I don’t see as many black jeans than I currently do (not including the influx of black skinnies with knee rips we’ve seen lately)! I’m talking about black bootcuts, flares and even boyfriend jeans. They are just as much of a classic st …

Oh how I love edgy denim brands! Don’t get me wrong, there is always a place for the brands that manage to whip out classic and clean styles season after season without going dry, but what would the denim industry be without those who get ultra creativ …

Every denim fan likes a little edge now and then, and there certainly isn’t much of a lack of way-out-there creativity in the women’s denim department. For men though, sometimes it can be a bit tougher, but thankfully brands like Parasuco know that som …