Ever since athleisure became trendy and many people opted for the comfort of stylish leggings or sweats instead of jeans, the denim industry has come up with some pretty impressive innovations to stay competitive. Stretchier, more comfortable fabrics m …

For so long it seemed like the women’s denim department offered a wider range of edgy cuts, washes, prints and other details than what was available for men, but lately those assumptions have definitely been proven wrong. Parasuco, led by denim pioneer …

I’m not sure why I don’t see as many black jeans than I currently do (not including the influx of black skinnies with knee rips we’ve seen lately)! I’m talking about black bootcuts, flares and even boyfriend jeans. They are just as much of a classic st …

Oh how I love edgy denim brands! Don’t get me wrong, there is always a place for the brands that manage to whip out classic and clean styles season after season without going dry, but what would the denim industry be without those who get ultra creativ …

Every denim fan likes a little edge now and then, and there certainly isn’t much of a lack of way-out-there creativity in the women’s denim department. For men though, sometimes it can be a bit tougher, but thankfully brands like Parasuco know that som …

Usually, guy’s jeans are more like plain, or – how best to say this – they just ARE, period. And usually, guys just love their jeans to be this way LOL! But, just as we ladies do, guys sometimes also want to stand out a bit (or even a bit more), and th …

BLANKNYC Little Queenie Summer season’s on and we are finally able to show off our hard-earned, well toned, muscled and tanned legs! Denim shorts and cut offs are all over the place, in all shapes, forms and washes. Ranging from Daisy Dukes to over the …

this is a really cute video and we asked the Parasuco guys to tell us a bit about why/what/where….:-) “The Garden of Denim was a purposely made home style video created to showcase our 2 new “home grown” jeans, The 9KLIP and the 9ROYO. With little to …

Parasuco has a beautiful pair of selvedge jeans for women in their collection called “People for Peace Selvage Collection”. I love the idea of swaying away a bit from my eternal skinny stretch babies and do some selvedge for a change. Especially, since …

As everyone, who is familiar with denim, knows, Parasuco Jeans is a global success story and owes much of its success to its constant creative renewal. Did you know that Salvatore Parasuco first developed stretch denim, the sandblasting of jeans, and h …